000 005120000a22001810004500
008 140223b1971 xxu||||| |||| 00| 0 eng d
041 _aeng
080 _aXT:519sz7 L1
082 _aXT:519sz7 L1
100 _aDay Ralph L
700 _aNess Thomas E
_feds
245 _aMarketing models: Behavioral science applications,
260 _aScranton
_bIntext Edn Pubns
_c1971
440 _aIntext sereis in Marketing, ed by Ralph L Day
650 _aAdvertising
650 _aEconomics
650 _aManagement
999 _c241279
_d241279