000 005180000a22001690004500
008 140223b1975 xxu||||| |||| 00| 0 eng d
041 _aeng
080 _aXT:515 L5
082 _aXT:515 L5
100 _aAndrews Bryan
245 _aCreative product development: Marketing Approach to new product innovation and revitalisation
260 _aLondon
_bLongman
_c1975
440 _aProfessional Perspectives in Marketing, ed by Colin McIver
650 _aAdvertising
650 _aEconomics
650 _aManagement
999 _c241277
_d241277