000 004490000a22001690004500
008 140223b1986 xxu||||| |||| 00| 0 eng d
041 _aeng
080 _aXT:513 M6
082 _aXT:513 M6
100 _aKleppner Otto
_d1899-1982
245 _aAdvertising procedure
260 _aEnglewood cliffs
_bPrentice Hall
_c1986
440 _aPrentice Hall Series in Marketing
650 _aAdvertising
650 _aEconomics
650 _aManagement
999 _c241270
_d241270