000 004570000a22001690004500
008 140223b1986 xxu||||| |||| 00| 0 eng d
041 _aeng
080 _aXT:51 M6
082 _aXT:51 M6
100 _aRodgers Buck
700 _aShook Roberth
245 _aIBM way: Insights into the world's most successful marketing Organisation
260 _aNew York
_bHarper and Row
_c1986
650 _aEconomics
650 _aManagement
650 _aMarketing
999 _c241217
_d241217