000 004040000a22001570004500
008 140223b1978 xxu||||| |||| 00| 0 eng d
041 _aeng
080 _aX:51204 L8
082 _aX:51204 L8
100 _aBarban Arnold M
700 _aDunn S Watson
245 _aAdvertising: Its role in modern marketing
260 _aHinsdale(III)
_bDryden
_c1978
650 _aAdvertising
650 _aEconomics
999 _c239685
_d239685