000 004280000a22001570004500
008 140223b1996 xxu||||| |||| 00| 0 eng d
041 _aEng
080 _aXT:51.2 N6
082 _aXT:51.2 N6
100 _aNamakumari S
700 _aRamaswamy V S
245 _aMarketing management: Planning implementation and control: Indian context
250 _a2nd edn
260 _aMadras
_bMacmillan
_c1996
650 _aManagement
999 _c165903
_d165903