000 004960000a22001690004500
008 140223b1968 xxu||||| |||| 00| 0 eng d
041 _aeng
080 _aX:5121 K8
082 _aX:5121 K8
100 _aLuick John F
700 _aZiegler William Lee
245 _aSales promotion and modern merchandising
260 _aNew York
_bMcGraw Hill
_c1968
440 _aPerspectives in Marketing Series, ed by Robert D Buzzell & Frank M Bass, 3
650 _aAdvertising
650 _aEconomics
999 _c163623
_d163623