000 004330000a22001570004500
008 140223b1960 xxu||||| |||| 00| 0 eng d
041 _aeng
080 _aX:512 K0
082 _aX:512 K0
100 _aWeir Walter
245 _aOn the writing of advertising
260 _aNew York
_bMcGraw Hill
_c1960
440 _aMcGraw Hill Series in Marketing & Advertising, ed by S H Britt
650 _aAdvertising
650 _aEconomics
999 _c163594
_d163594