000 004170000a22001570004500
008 140223b1971 xxu||||| |||| 00| 0 eng d
041 _aeng
080 _aX:51(MY91) L1
082 _aX:51(MY91) L1
100 _aRobertson Thomas S
245 _aInnovative behavior and communication
260 _aNew York
_bHRW
_c1971
440 _aEditor's Series in Marketing ,2
650 _aEconomics
650 _aMarketing
999 _c163577
_d163577