000 004810000a22001690004500
008 140223b1978 xxu||||| |||| 00| 0 eng d
041 _aeng
080 _aX:512 L8
082 _aX:512 L8
100 _aDirksen Charles J
700 _aOthers
245 _aAdvertising principles, problems and cases; by Charles J Dirksen, Arthur Kroeger and Francesco M Nicosia
260 _aBombay
_bTaraporevala
_c1978
650 _a40X:512
650 _aAdvertising
650 _aEconomics
999 _c160229
_d160229