000 004170000a22001570004500
008 140223b1997 xxu||||| |||| 00| 0 eng d
020 _a8120311787
041 _aeng
080 _aXT:51 N7-;1
082 _aXT:51 N7-;1
100 _aKotler Philip
245 _aMarketing management: Analysis, planning, implementation and control
250 _a9th edn
260 _aNew Delhi
_bPHI
_c1997
650 _aEconomics
999 _c151143
_d151143