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Creative product development: Marketing Approach to new product innovation and revitalisation

By:

Andrews Bryan

Language: English Series: Professional Perspectives in Marketing, ed by Colin McIverPublication details: London Longman 1975Subject(s):

DDC classification:

XT:515 L5

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Book	Prof. S.S.Basavanal Library	XT:515 L5 (Browse shelf(Opens below))	Available	103152		103152

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Previous	XT:513y7 M7 Advertising works-5, papers from the IPA advertising effectiveness Awards institute of Practitioners in Advertising 1986	XT:513z7 Delivering service quality	XT:513z7 M0 Managing sales promotion	XT:515 L5 Creative product development: Marketing Approach to new product innovation and revitalisation	XT:515z7 K9 Technological forecasting and corporate strategy	XT:516 N8 Competitive strategy: Techniques for analyzing industries and competitors	XT:516 N81 Competitive advantage: Creating an dsustaining superior performance	Next

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