Marketing Decision Making: A Model-Building Approach (Record no. 287340)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00392nam a22001217a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240318b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0060440767 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lilien, Gary L. |
| 9 (RLIN) | 20354 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Decision Making: A Model-Building Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Harper and Row Publishers |
| Date of publication, distribution, etc | 1983 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 875 p. |
| Other physical details | Hardbound |
| Dimensions | 8" x 5" |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 20355 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Prof. S.S.Basavanal Library | Prof. S.S.Basavanal Library | 18/03/2024 | XT:519S M3 | 146601 | 18/03/2024 | 18/03/2024 | Book |