Marketing management (Record no. 285352)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00369nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230223b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler P |
| 9 (RLIN) | 15017 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi+756 p. |
| Other physical details | Softbound |
| Dimensions | 10" X 8" |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 15018 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller K L |
| 9 (RLIN) | 15019 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Prof. S.S.Basavanal Library | Prof. S.S.Basavanal Library | 23/02/2023 | XT:51 Q6 | 203489 | 23/02/2023 | 23/02/2023 | Reference Book |