Marketing management and the behavioral environment (Record no. 241171)

MARC details
000 -LEADER
fixed length control field 004980000a22001690004500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b1976 xxu||||| |||| 00| 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number XT:51 L6
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bliss Perry
245 ## - TITLE STATEMENT
Title Marketing management and the behavioral environment
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall of India
Date of publication, distribution, etc. 1976
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Prentice Hall Foundations of Marketing Series, ed by Eugene J Kelley
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
        Prof. S.S.Basavanal Library Prof. S.S.Basavanal Library 12/05/2014   XT:51 L6 109311 12/05/2014 12/05/2014 Book 109311