Cases in marketing research (Record no. 241124)

MARC details
000 -LEADER
fixed length control field 004620000a22001810004500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b1982 xxu||||| |||| 00| 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number XT:51b4 M2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lundstrom William J
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund William G
245 ## - TITLE STATEMENT
Title Cases in marketing research
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Chicago
Name of publisher, distributor, etc. Dryden
Date of publication, distribution, etc. 1982
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sciglipaglia Donald
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
        Prof. S.S.Basavanal Library Prof. S.S.Basavanal Library 12/05/2014   XT:51b4 M2 145571 12/05/2014 12/05/2014 Book 145571