Readings in marketing (Record no. 239436)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 004600000a22001810004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1956 xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | X:51z7 J6;1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hansen Harry L |
| 245 ## - TITLE STATEMENT | |
| Title | Readings in marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Edn |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGaw Hill |
| Date of publication, distribution, etc. | 1956 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Harvard Business School Case books |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McNair Malcolm P |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Prof. S.S.Basavanal Library | Prof. S.S.Basavanal Library | 12/05/2014 | X:51z7 J6;1 | 12/05/2014 | 12/05/2014 | Book | 1 |