Marketing management (Record no. 173507)

MARC details
000 -LEADER
fixed length control field 004230000a22001690004500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120327993
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number XT:51
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
-- P7-;1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KELLER Kevin Lane
Date of a work Author
245 ## - TITLE STATEMENT
Title Marketing management
250 ## - EDITION STATEMENT
Edition statement 12th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice-Hall
Date of publication, distribution, etc. 2007
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management Studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name KOTLER Philip
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note Source of classification or shelving scheme
        Prof. S.S.Basavanal Library Prof. S.S.Basavanal Library 12/05/2014   XT:51 188451 12/05/2014 12/05/2014 Book 188451  
        Prof. S.S.Basavanal Library Prof. S.S.Basavanal Library 12/05/2014   XT:51 P7;1 188610 12/05/2014 12/05/2014 Book 188610 Dewey Decimal Classification