Marketing research: An applied orientation (Record no. 172467)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 004120000a22001570004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131707067 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | XT:51 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| -- | P7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MALHOTRA Naresh K |
| Date of a work | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: An applied orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2007 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management Studies |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Prof. S.S.Basavanal Library | Prof. S.S.Basavanal Library | 12/05/2014 | XT:51 | 187353 | 12/05/2014 | 12/05/2014 | Book | 187353 |