On the writing of advertising (Record no. 163594)

MARC details
000 -LEADER
fixed length control field 004330000a22001570004500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b1960 xxu||||| |||| 00| 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number X:512 K0
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Weir Walter
245 ## - TITLE STATEMENT
Title On the writing of advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 1960
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw Hill Series in Marketing & Advertising, ed by S H Britt
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
        Prof. S.S.Basavanal Library Prof. S.S.Basavanal Library 12/05/2014   X:512 K0 A39106 12/05/2014 12/05/2014 Book 39106