Marketing research: Fundamentals and dynamics (Record no. 163341)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 004040000a22001570004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140223b1975 xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | X:51b4 L5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burger Philip C |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: Fundamentals and dynamics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hinsdale,III |
| Name of publisher, distributor, etc. | Dryden |
| Date of publication, distribution, etc. | 1975 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zaltman Gerald |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Prof. S.S.Basavanal Library | Prof. S.S.Basavanal Library | 12/05/2014 | X:51b4 L5 | A102653 | 12/05/2014 | 12/05/2014 | Book | 102653 |