Advertising: Its role in modern marketing (Record no. 160232)

MARC details
000 -LEADER
fixed length control field 004280000a22001690004500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b1978 xxu||||| |||| 00| 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number X:51204 L8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Barban Arnold M
245 ## - TITLE STATEMENT
Title Advertising: Its role in modern marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Hinsdale(III)
Name of publisher, distributor, etc. Dryden
Date of publication, distribution, etc. 1978
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 40X:512
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dunn S Watson
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Prof. S.S.Basavanal Library Prof. S.S.Basavanal Library 29/02/2024   X:51204 L8 134969 12/05/2014 Book