Advertising writing: Putting creative strategy to work (Record no. 160230)

MARC details
000 -LEADER
fixed length control field 004560000a22001810004500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b1982 xxu||||| |||| 00| 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number X:512 M2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hafer W Keith
245 ## - TITLE STATEMENT
Title Advertising writing: Putting creative strategy to work
250 ## - EDITION STATEMENT
Edition statement 2nd Edn
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. St Paul
Name of publisher, distributor, etc. West Pub
Date of publication, distribution, etc. 1982
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 40X:512
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name White Gordon E
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
        Prof. S.S.Basavanal Library Prof. S.S.Basavanal Library 12/05/2014   X:512 M2 136096 12/05/2014 12/05/2014 Book 136096