Marketing research: Meaning, measurement and methods, a text with cases (Record no. 159965)

MARC details
000 -LEADER
fixed length control field 004480000a22001690004500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b1976 xxu||||| |||| 00| 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number X:51b4 L6
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins Del I
245 ## - TITLE STATEMENT
Title Marketing research: Meaning, measurement and methods, a text with cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Macmillan
Date of publication, distribution, etc. 1976
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element XT:51b4
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tull Donald S
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
        Prof. S.S.Basavanal Library Prof. S.S.Basavanal Library 12/05/2014   X:51b4 L6 124824 12/05/2014 12/05/2014 Book 124824